About Me


Hi! I’m Erica and I’m so happy you’re here. Erica Friedman Wellness is dedicated to helping moms feel strong, confident, and powerful through movement. As a Certified Pre-& Postnatal Fitness Coach I create fitness programming that prepares mamas for labor, postpartum recovery, and the activities of daily life as a parent. 

My goal is to equip you with the knowledge, strength, and function to heal, move well, and have the energy for the toughest job you’ll ever love – motherhood. I offer 1:1 personal training and group training with a focus on core + pelvic floor health and rehab, and a safe (re) introduction to movement postpartum. 

My Why

In 2018 I got pregnant with my oldest son, Benji. Soon after, I realized how little guidance and resources there were for womxn who wanted to stay active in pregnancy. I felt overwhelmed with the “what not to do’s,” and generalized recommendations I read online. There were very few people I could find teaching about long-term core and pelvic floor health and fitness training for a pregnant body.    

Two pregnancies and postpartum recoveries has taught me a lot about my body, patience, mindset, and the incredible strength of all womxn. I’ve learned how to exercise and move in a way that supports my long-term health.

Pregnant and postpartum people have unique needs that are very individualized. We need guidance, support, and more than blanket statements. Since then, I’ve made it my mission to learn as much as possible and educate and empower women others their own pregnant/postpartum bodies for long-term success and health. 


My husband and I welcomed our son Benjamin (Benji) in December 2018. Going through IVF to conceive our son was one of the hardest things I’ve ever done, both physically and mentally. Trying to conceive and getting pregnant is not a one-size-fits-all approach. The journey looks different for everyone, as does pregnancy and postpartum. On my blog and social media channels I share the ups and downs of motherhood. I offer you love, honesty, support, and a little humor — it truly takes a village.

My husband and were grateful to add to our family with the birth of our second son, Micah, in January 2021.


FamilyPhotoFamily photo

Let’s get to know each other

I fell in love with movement at a young age. I remember soccer games, long walks with my family, and Tae Bo sessions with my mom in our living room as a kid. Exercise has always had a place in my life, and I’ve experimented with a lot of activities over the years. 

During my first pregnancy I continued the workouts I loved and learned to adapt with a growing belly. I sweat, wobbled, and pushed my way through sweat sessions and fun right to my due date. After Benji was born I craved moving my body. I wanted to run, lift, sweat, and feel like my old self again. 


I soon realized that after having my first son my body needed a little extra love and support. That came in the form of slowing down, moving mindfully, and seeking help. I’m even stronger now. I’ve learned to move in a way that feels good, and gives me the energy to run after my busy toddler. 

My family and I are based in sunny San Diego. I look forward to connecting with you, both in person or virtually. 

Press & Interviews


What Nik Knows Podcast – How to Feel Strong, Confident, and Powerful in Your Pregnant & Postpartum Body

Edmonds Moms Room Podcast with Dr. Allison Feldt 

Very Well Fit – How to Safely Workout Postpartum in the COVID-19 Era

Shoutout SoCal Interview – February 2021

San Diego Voyager – Rising Star: Erica Friedman

How your fitness coach and physiotherapist can work together for you (Mommy Berries Podcast)

Meet the postnatal pros from PFSA (To Birth and Beyond Podcast) 

Canvas Rebel – Meet Erica Friedman

Continuing Education

I am a lifelong student and continue to learn to support my journey, as well as my clients. Below is additional coursework and certifications completed 🙂

NASM – National Association of Sports Medicine – Certified Personal Trainer (CPT)

Girls Gone Strong – Certified Pre- & Postnatal Coach (CPPC)

Sarah Duvall – Pregnancy & Postpartum Corrective Exercise Specialist (PCES)

Brianna Battles – Pregnancy & Postpartum Athleticism (PPA)

Jessie Mundell – Postnatal Fitness Specialist Academy

Katie St. Claire – Empowered Performance

MamasteFit – Fitness Trainer Course

TRX Foundations – Level 1

Keep In Touch